Sumit has over 14 years of senior leadership experience in the area of research & analysis covering business strategy formulation, innovation, behavioral insights and competitive analysis. Over this period Sumit has led many strategic assignments for leading companies globally. He is experienced in providing balanced view around both quantitative and qualitative analysis to interpret data, generating insights on how categories and brands can best leverage latest market trends to win consumers, drive business growth. Sumit also participated as a KOL across various conference events and media publications.